Module 1: The Ten Laws of Physician Engagement. These are like the laws of gravity, helping you understand how and why you get the results you do. Once your actions align with the 10 Laws, you will get better results. If you’re not getting the results you want, you see how you can modify your plan.

 

Module 2: Find Your Focus. The most successful advisors do not try to be all things to all people; instead they strategically focus on targeted groups of doctors.

 

Module 3: Gather Intelligence. You will learn how to conduct “Informational interviews” and gather intelligence to be at the right place and the right time with the right marketing message.

 

Module 4: Groom for Engagement. With the intelligence you have gathered, you develop a web site and marketing messages that addresses the issues that are important to your prospects. 

 

Module 5: Generate Leads. You will learn about the three buckets of leads you can tap into and make plans for campaigns.

 

Module 6: Build Sales Funnels. You will learn how to help a doctor go from someone who does not know you to a lead to a project to a client to an evangelist.  

 

Module 7: Cultivate a Culture of Introductions. Learn how to harness the power of your existing delighted doctor clients to expand your impact.

 

Module 8: Reverse Engineer Your B2D Blueprint. You will learn what to do on a daily, weekly and monthly basis to build and grow your physician-friendly practice.