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Your cliennts make their best financial decisions when they feel safe.

Conversely, they’re less likely to make good financial choices when their nervous system detects danger.

When you face threats, your autonomic nervous system prepares your body to fight, flee or freeze. These are great strategies when you're being chased by a saber-toothed tiger; however, these responses harm you as you manage your money.

If you’d like to go a little deeper — at your own pace — I’ve included a training below called Your Brain on Money.

It explains how the brain and nervous system influence financial decisions often long
before logic or strategy come online.
 This isn’t about fixing anything. It’s about understanding what’s already happening.

You’re welcome to watch all of this, some of it, or none of it.

This training is useful for doctors  and for the professionals who support them  because it
offers a shared language for understanding pressure, clarity, and decision-making around
money.